Real Time Not Batch

We started Prism with a simple question: why does the rest of the internet move in real time, while analytics still runs on a nightly clock?

The batch habit

Batch ETL is a habit we inherited from the warehouse era. It works, but it bakes in a delay — and every minute of delay is a decision made on stale data.

Why streaming

Streaming gives you the same event the moment it happens. That's the difference between "yesterday's numbers" and "what's happening right now".

• No nightly job to babysit
• No stale dashboards
• Alerts that fire the second a metric moves

Real-time doesn't replace the warehouse — it's a new layer on top, where latency matters and decisions are live.